If you own a local business, this is a crucial moment to increase your online presence on a local level. Because now more than ever, your customers’ search focuses on local results. If you’re not on top of their search results, you’re losing customers to the competition in your area.
Google needs information about your site in order to place you in local search results. It needs information such as: the Name of your business, Type of business, Physical location, Opening hours. But just putting this information on your contact page won’t do the trick. You’ll need this data in a specific format – Schema.org, so Google sees it on every single page.
The Yoast Local SEO plugin lets you add all your business details in one place. It then takes care of all the needed technical stuff under the hood. For instance, the address and opening hours you add to pages are automatically output in Schema.org format. The plugin also automatically generates and adds information such as your geo sitemap and KML file to your XML sitemap. So no worries if this technical local SEO stuff sounds a bit confusing, Yoast Local SEO does it for you.
Do you have more than 1 physical location? The Yoast Local SEO plugin optimizes your Google listing for all of them, so people see the nearest location for them in their search results.
You can also add a store finder on your website. You just need to upload a CSV file with all the details, or type them out in WordPress. And of course, everything is responsive, so it looks just as professional on mobile – the main device people use for local search.
Yoast Local SEO makes it easy to define your organization type. Google needs this information to understand what your organization is about, and to correctly show your website in local search results. And no worries if you’re a niche organization running a church, park, or even bus stop. The Local SEO plugin supports all the organization types that you can think of, from A(irports) all the way to Z(oos).
Get a whole year of premium support. Easily contact us at any time to get help, advice, or troubleshooting from our expert support team. From helping you get started with using the plugin, to expert debugging, we’re available 24/7!
06 May 2024, 11:31 AM
06 May 2024, 11:31 AM
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